• LAUNCH YOUR DREAM
  • BE A MOTIVATIONAL SPEAKER
  • STARTING OVER MIDLIFE
  • HAPPINESS THROUGH ACTIVISM
  • TRAVEL THE WORLD
  • GET HEALTHY & FIT
  • BUILD SELF-CONFIDENCE
  • BRAVE LIVING
  • WRITE WITH US

8WomenDream

Dream Big Stories

  • HOME
  • ABOUT
  • CONNECT
You Are Here Home » GET HEALTHY & FIT » What Research Can Teach You About Product Launch Goal Setting

in GET HEALTHY & FIT

What Research Can Teach You About Product Launch Goal Setting

Last updated on August 31st, 2012 at 10:58 am

Product Launch Goal Setting with Niche Profit Classroom

You’ve probably heard this statement before:

You don’t know what you don’t know.

You may remember at the start of this month, I posted about the need to kick my own launch plans into high gear with “How to Be an Entrepreneur This Year.” At that time, I knew of 4 projects that fell into this category. I didn’t know how much I was limiting myself.

Not thinking big, or in this case, differently. This past month I have worked on getting back to basics of launching every day.

My list to review included:

  • Get it all down on the calendar
  • Research marketing tips from Dr.David Weiman of MarketingJewelry.com
  • Look into new jewelry techniques
  • Re-read Gary Vaynerchuk’s “Crush It!: Why NOW Is the Time to Cash In on Your Passion” and set action steps
  • Watch webinar about niche website’s presented by Adam Short of NicheProfitClassroom.com and Yaro Starak of Entrepreneurs-Journey.com

The calendar can be your friend

Like all plans, this seems like such a simple concept. Pick launch dates and work backwards with all the major milestones until you flesh out the little tasks and their due dates.

Now do that with 4-6 consecutive launch plans and see if you can fit it on the calendar.

I am a paper person, so even though I live on my Outlook calendar, I still need to put it on paper to get the ball rolling. You are going to be moving stuff around. Make it easy on yourself and start cheap. Once you have put everything where it belongs, then make it official by transfering the plan to your calendar.

My recommendation: Print out a free template from Word for a 2012 calendar and use this to start penciling things in. And I really do mean pencil. Sticky notes work great for this too.

Study creativity

I’ve been a long time subscriber to the Jewelry Marketing newsletter provided by Dr.David Weiman of MarketingJewelry.com. But you know just because you have the information doesn’t mean you read it. I caught up a bit and made note of some of his advice.

Apply Risk Reversal: By applying a “no questions asked” return policy on your jewelry, or most any other product, you take the concern of the purchase decision out of the buyers hands and back into yours. Most buyers won’t take advantage of the policy, and having a “100% satisfaction guarantee” helps solidify some sales in your favor.

Another creative jolt came while watching a DVD on wireworking techniques. I don’t typically watch videos – online or otherwise – for jewelry techniques or workshops. I love books, and although the live demonstration element is missing on the page of a book, I can easily reference the bookmarked page anytime I need to.

Why did I watch a video on techniques I mostly have down? One of items on my list for my jewelry launch plans was to dial in my style. I have a lot of one-of-a-kind pieces with several different techniques. This offers a lot of selection, but not a consistent look that can be branded.

My recommendation: Open those newsletters and research a new resource for your market. You may be inspired to try something different for your product launch.

Crush It… now would be good

Buy the Crush It Book I really like Gary Vaynerchuk. Not just because he’s an energetic spaz on stage with a ton of energy. His ideas and advice are simple and direct. A couple highlights from my notes got me thinking about what I’ve been blogging about and how I should be blogging.

I give Cath full permission to being laughing now. She may have mentioned these tips a few million times during the past 3 years of our work here on 8 Women Dream.

Tell the story: Be yourself and keep it real. If you try to fake it, it will show and your audience will hopefully call you on it.

List out 50+ topics: You know that it is easy to think of a million things when you are excited about something. On the other hand, if you are struggling to fill the page with ideas, you might consider the next question.

Is this my passion? It’s OK to ask yourself this question. The more often it comes up the better. Confirming that you are still on the dream path is a good thing.

Platform: How do you want to communicate your passion? I’ve primarily stuck to writing but Gary reminded me to consider the 3 options again: video, audio and written. I think I might be ready to add more video in the mix.

Launching in a different way

How many webinars have you put on your screen and zoned out on? Maybe it’s just me. Occasionally one catches your eye and keeps you focused enough to take note.

I have heard the concept of niche websites but really didn’t understand the purpose or goal of them in the larger scheme of an online strategy. I had put the webinar on my calendar because of who the invitation came from. As a regular reader and subscriber to Yaro Starak of Entrepreneurs-Journey.com I received the invitation and almost missed the meeting.

Hearing the story of Adam Short of NicheProfitClassroom.com gave me some great ideas on how to consider my own launch plans and reconsider my approach to a few new markets I was considering.

What new information have you put off absorbing about your product launch?

Take a look at some of the resources I’ve included here, and I’ll be keeping you up to date on my next product launch steps the last Friday of every month.

Happy product launching!

 ~ Heather

Related Stories:

  • 8WD-post
    Do Market Research To Avoid A Product Launch Disaster
  • the millionare next door
    Money Research to Launch Your Big Dream
  • learn what you love to do - R. Mabry Photography
    How To Learn What You Want To Do: March Product…
  • People don’t buy what you do, they buy why you do it. quote by Simon Sinek
    What Cyber Monday Can Teach Big Dreamers
Heather Montgomery
Heather Montgomery

Heather Montgomery is a fitness writer, triathlete, and serial entrepreneur who is devoted to sharing what she has learned about becoming a triathlete after age 40. She uses her Metabolic Training Certification to help other women struggling to get fit in mid-life. She lives and trains in Santa Rosa, California, the new home of the Ironman triathlon. You can find her biking the Sonoma County wine trails.

Note: Articles by Heather may contain affiliate links and will be compensated if you make a purchase after clicking on an affiliate link.

Filed Under: GET HEALTHY & FIT

Some of the posts on 8WD contain affiliate links or links to purchase products or programs from 8WD contributors. This means 8WD or the contributor may make a small commission if you make a purchase. The 8WD affiliate links help offset the cost of hosting this website and the contributor links help support the dreams of the contributor. Please check out the 8WD Legal Page for more details.

Thank you for your continued support!

« 8 Fisheye Lens Images for Photography Dream Inspiration
Dollars and Cents: Why Price is an Imperfect Indicator »

Check it out

  • LAUNCH YOUR DREAM
  • BE A MOTIVATIONAL SPEAKER
  • STARTING OVER MIDLIFE
  • HAPPINESS THROUGH ACTIVISM
  • TRAVEL THE WORLD
  • GET HEALTHY & FIT
  • BUILD SELF-CONFIDENCE
  • BRAVE LIVING
  • WRITE WITH US


The 8WomenDream Dream Tote Bag

About the 8WomenDream Tote Bag
US – 10oz Cotton
Dimensions (External Dimensions)
• Height – 18″ (45.72cm or 457.2mm)
• Width – 15″ (38.1cm or 381mm)
Handle Dimensions (Internal Dimensions)
• Length – 29″ (73.7cm or 736.6mm)

Recent Dream Stories

  • 8 Solstice Traditions for Focusing on Your Big Dream this Year
  • Winter Solstice: What Will You Do With 1 Minute More?
  • Why Halloween Costumes Can Help Discover Your Big Dream
  • How the Equinox Can be a Catalyst for Change
  • 5 Strategies to Live Your Wildest Dreams
  • Starting Over as a Single Mom Wasn’t My Big Dream
  • Warning: Big Dream to Be a Motivational Speaker Won’t Always Obey Your Plans
  • Dance to Relieve Stress to Focus on Your Big Dream

Inspiration

More About 8WD

WE BELIEVE EVERYONE HAS THE POWER TO ACHIEVE BIG DREAMS.
 
IT IS OUR SINCEREST WISH THROUGH THE SHARING OF PERSONAL STORIES ABOUT WHAT IT’S LIKE TO TRY TO ACHIEVE A BIG DREAM THAT WE WILL INSPIRE YOU GO AFTER A BIG DREAM TOO.
 
YOU CAN FIND OUT MORE ABOUT 8WOMENDREAM, HERE.

8 WOMEN DREAM | COPYRIGHT All RIGHTS RESERVED © 2025 · LEGAL

Welcome to 8WomenDream Where Big Dreams Are Shared
The 8WomenDream website uses cookies to improve your experience. We'll assume you're OK with this, but you can opt-out if you wish. ACCEPT REJECT READ MORE
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT