Last updated on July 10th, 2019 at 02:45 pm
If you are starting on your public speaking dream, I want you to understand something about speech writing and how you can be a bad public speaker without realizing it–
If there’s no character and no conflict, then there’s no story, and no one will remember you or your speech.
Read that sentence again.
Read it one more time.
In my career of being a top motivational speaker, coaching new public speakers and people in business how to use a story as a tool of impact, I see a common mistake.
People tell stories that aren’t really stories.
• A list of facts is not a story.
• Telling me how you got started in business is not a story.
• Telling me the history of your organization is not a story.
Those are facts.
Every speech story must have a character with conflict; a pain they want to get rid of, or a desire they want to achieve. It’s how you create connection and engagement with your audience and your potential customers.
If your speeches, your marketing materials, your website ‘About Me’ page, and business purpose doesn’t have a clear main character with a problem that gets solved, you don’t have a story, and you won’t be a successful motivational speaker or successful in business.
That’s the end of today’s big dream lesson on how to avoid being bad at public speaking.
Kelly Swanson is an award-winning storyteller, motivational speaker, published author and TV personality who is passionate about helping women harness the power of their stories to connect, influence, and get the results they dream of accomplishing. Laughing the whole way, Kelly teaches women how to master the art of connection through the power of strategic storytelling. You can find her on The Fashion Hero show airing Fall of 2017 on Amazon Prime or on her website MotivationalSpeakerKellySwanson.com.
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