Last updated on April 2nd, 2012 at 12:50 pm
As the entrepreneurial strive for success continues, I’ve had several thoughts about venture capital pop up recently.
Your passion and drive – the thing that gets you up in the morning – may not be what you’re doing all day.
Catherine and I have had several conversations about this necessity as we follow our dreams. We came to a conclusion that doesn’t necessarily apply to us, as there are LOTS of things I do love about my business. I’m giving you permission. It’s OK not to love your day job.
Let me explain.
We all have strengths that we can use to do great work. Just because you may not be able to work your passion 9-5 doesn’t mean you can’t go for it. The trick for most ventures, at least those on my list, is they require some start up cash.
Your paycheck is your venture capital.
Your venture capital, or “VC” for those who of us in full nerd mode, can feed;
- Supplies: beads, wire, tools, caffeine, chocolate
- Research: market, A/B testing
- Advertising: trade magazines, pay-per-click, Facebook
Here’s a personal example. My obsession with beads, wire and jewelry tools started long before I sold my first piece of jewelry. This venture started as most do, as a hobby. Obviously I wasn’t considering my purchase of a $30 string of polished jasper beads as an investment. That’s what it was, and before I knew it, I was starting to bootstrap.
Bootstrapping is typically how most of us manage growing our businesses and start new ventures.
Some of the items on my VC list don’t cost anything but time, which can be more precious than the cash. When you’re working for your seed money, time is short and you don’t have the luxury of discovering as you go. Here’s one benefit for you – the lack of time can make you focused enough to find out what you need to know… NOW.
That no-so-perfect job may just be your ticket to the next level of your dream. Use your 5-9 time, whatever you can squeeze in the off hours, into building your next venture.
Check out the video for a great story on a green cleaning product making it to market. I loved their message on our “paying for shipping water”! This is a great example of never knowing where your bootstrapping cash can come from until you ask.
What have you bootstrapped to keep your dream running? Share the stories in the comments. It’s good to share crazy stories so we know we aren’t alone!
Heather’s dream is to have multiple streams of income, starting with launching an e-commerce website that showcases her one-of-a-kind designer jewelry, which are crafted by her. Her newly launched sites are couture jewelry available through For Your Adornment, For Your Adornment on Etsy.com, and Twitter background designs on Twitter And Beyond Dot Com. She also teaches Social Media tactics for business, besides being CEO of her own web design company. Heather’s post day is Thursday.
Heather Montgomery is a fitness writer, triathlete, and blogger who is devoted to sharing what she has learned about becoming a triathlete after age 40. She uses her Metabolic Training Certification to help other women struggling to get fit in mid-life. She lives and trains in Santa Rosa, California, the new home of the Ironman triathlon. You can find her biking the Sonoma County wine trails.
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