Last updated on February 15th, 2023 at 05:26 pm
When I think of big dreams and being an influencer in the health field, I am always looking at product launches and how they are marketed. I find the marketing ads and placement around Hollywood films and their stars the most interesting.
Recently, I studied the marketing efforts around the products involved with the blockbuster hit movie “The Help.”
There is a wealth of brilliance in these marketing efforts around “The Help.” The story around the author’s first book and the women who make up the cast made for an easy ticket sale to get me to the theater.
Not only does the diverse cast shine on the big screen, but the diverse audience makes for a new marketing opportunity. Making the film a draw for a wider audience shows up in some unusual ways.
The Home Shopping Network (HSN) launched their mini-site of “The Help” inspired products to coincide with the movie release. The products cover everything from kitchenware to fashion and tie into the film in fascinating ways.
Loving the look
You may not love some of the characters wearing it, but the fashion of the times came across beautifully in the film. A few of the fashion products on HSN, including this gorgeous floral dress, evoke the feeling of the movie. Granted I’m nowhere near the size 4 this would be perfect in, but it still makes me drool.
Speaking of drooling, who didn’t get hunger pains during the scenes where Minny is teaching Celia to cook? Never mind the many uses for Crisco I now know about, the food made this die-hard baker want to fry up some chicken as soon as possible.
Of course, being a baker, this gorgeous cake plate caught my eye. It happens to be one of the convertible kinds that have more than one use. If you have no idea what I mean, you’ll have to check out the product yourself.
And it tastes great too
I wish I had the Food Network because I would have loved to see a cooking show with special guests from the film. “The Help” stars Bryce Dallas Howard and Viola Davis both appeared on Paula’s Best Dishes, celebrating the South with their southern recipes.
Do yourself a favor, and don’t watch any Help food videos on an empty stomach. The calories would so be worth the extra workout to enjoy.
Heather Montgomery is a fitness writer, triathlete, and serial entrepreneur who is devoted to sharing what she has learned about becoming a triathlete after age 40. She uses her Metabolic Training Certification to help other women struggling to get fit in mid-life. She lives and trains in Santa Rosa, California, the new home of the Ironman triathlon. You can find her biking the Sonoma County wine trails.
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