• LAUNCH YOUR DREAM
  • BE A MOTIVATIONAL SPEAKER
  • STARTING OVER MIDLIFE
  • HAPPINESS THROUGH ACTIVISM
  • TRAVEL THE WORLD
  • GET HEALTHY & FIT
  • BUILD SELF-CONFIDENCE
  • BRAVE LIVING
  • WRITE WITH US

8WomenDream

Dream Big Stories

  • HOME
  • ABOUT
  • CONNECT
You Are Here Home » BE A MOTIVATIONAL SPEAKER » It’s Not The Message That Gets a Keynote Speaker Booked

in BE A MOTIVATIONAL SPEAKER

It’s Not The Message That Gets a Keynote Speaker Booked

Last updated on March 13th, 2019 at 05:47 pm

MotivationalSpeakersAudience

What REALLY matters to a client when booking a keynote speaker?

I see, hear, and work with a lot of keynote speakers, and I’m seeing a common misconception that content is what gets them booked.  I disagree.  Of COURSE content is important. Of COURSE your message matters. Of COURSE you have something of value to share and teach. But that’s not why they book you for the keynote slot.

They book you for the EXPERIENCE YOU CREATE – the way you wrap that content – the way you make people feel – how engaging you are – how much they laugh – how good your stories are – how compelling that presentation is.

Yes, there are some people hired because they are the commonly known guru in their genre. And they will continue to be booked.  Even if they suck.  But many of you are calling yourself gurus when you’re really not.  You’re a guru when THEY say you are. When an industry titles you as the expert, then you are being booked for that. But I wonder how often you’ll get booked as the industry expert if your speech is crap?

So unless you are the Seth Godin of your market – unless you are the celebrity off The Biggest Loser – then you fall into the category with the rest of us who are being booked for more than the content we teach. We are being booked for our WOW factor. We are booked for the experience we deliver in that hour.

So today I ask you one question….if all content were removed from your speech, what’s left?

What is your WOW factor?

What is the experience that you create?

What is the experience they receive?

If you create an amazing experience and then learn how to sell it on the front end, you’ll get more business. I promise.

 

 

Kelly Swanson
Kelly Swanson

Kelly Swanson is an award-winning storyteller, motivational speaker, published author and TV personality who is passionate about helping women harness the power of their stories to connect, influence, and get the results they dream of accomplishing. Laughing the whole way, Kelly teaches women how to master the art of connection through the power of strategic storytelling. You can find her on The Fashion Hero show airing Fall of 2017 on Amazon Prime or on her website MotivationalSpeakerKellySwanson.com.

Note: Articles by Kelly may contain affiliate links and may be compensated if you make a purchase after clicking on an affiliate link.

Related Stories:

  • It's Not Who You Know That Gets You Booked as a Keynote Speaker
    It's Not Who You Know That Gets You Booked as a Keynote…
  • Where I Get Booked As A Keynote Speaker
    Where I Get Booked As A Keynote Speaker
  • My Biggest Secret To Getting Booked As A Motivational Speaker
    My Biggest Secret To Getting Booked As A Motivational…
  • Why You Aren't Getting Booked as a Speaker
    Why You Aren't Getting Booked as a Speaker
Tell your friends!

Filed Under: BE A MOTIVATIONAL SPEAKER

Some of the posts on 8WD contain affiliate links or links to purchase products or programs from 8WD contributors. This means 8WD or the contributor may make a small commission if you make a purchase. The 8WD affiliate links help offset the cost of hosting this website and the contributor links help support the dreams of the contributor. Please check out the 8WD Legal Page for more details.

Thank you for your continued support!

« 8 Best Inspirational Planners to Boost Your Confidence and Dream Big Productivity
6 Tips to Turn Overwhelmed into Empowered »

Check it out

  • LAUNCH YOUR DREAM
  • BE A MOTIVATIONAL SPEAKER
  • STARTING OVER MIDLIFE
  • HAPPINESS THROUGH ACTIVISM
  • TRAVEL THE WORLD
  • GET HEALTHY & FIT
  • BUILD SELF-CONFIDENCE
  • BRAVE LIVING
  • WRITE WITH US


The 8WomenDream Dream Tote Bag

About the 8WomenDream Tote Bag
US – 10oz Cotton
Dimensions (External Dimensions)
• Height – 18″ (45.72cm or 457.2mm)
• Width – 15″ (38.1cm or 381mm)
Handle Dimensions (Internal Dimensions)
• Length – 29″ (73.7cm or 736.6mm)

Recent Dream Stories

  • Winter Solstice Celebrations: What to Do With 1 Minute More?
  • Starting Over as a Single Mom Wasn’t My Big Dream
  • Warning: Big Dream to Be a Motivational Speaker Won’t Always Obey Your Plans
  • Dance to Relieve Stress to Focus on Your Big Dream
  • 6 Tips to Avoid Get Rich Quick Scams as a Public Speaker
  • A Dream to Spread MLK’s Message of Love
  • Best Goal Setting Advice that Actually Works
  • 8 Solstice Traditions for Focusing on Your Big Dream this Year
Catherine Hughes on Dealspotr
Catherine Hughes
@8WomenDream
Let’s collaborate
Powered by Dealspotr

Inspiration

8 WOMEN DREAM | COPYRIGHT All RIGHTS RESERVED © 2023 ·

Welcome to 8WomenDream Where Big Dreams Are Shared
The 8WomenDream website uses cookies to improve your experience. We'll assume you're OK with this, but you can opt-out if you wish. ACCEPT REJECT READ MORE
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT